Pricing
One price for your whole company
Every plan includes the whole platform: lead capture, sequences, and campaigns that bring the work in, and the scheduling, chemistry, and billing that run it. Start free for 14 days, cancel anytime and keep your data.
Solo
For one-person companies running their own route.
$29/mo
- Up to 50 customers
- 1 user (just you)
- 250 marketing emails / mo
- 1 GB photo storage
- Photos kept 12 months
Starter
For small operations getting organized.
$49/mo
- Up to 75 customers
- 2 team members
- 500 marketing emails / mo
- 2 GB photo storage
- Photos kept 18 months
Pro
For growing crews that need more hands.
$99/mo
- Unlimited customers
- Up to 5 team members
- 5,000 marketing emails / mo
- 25 GB photo storage
- Photos kept 5 years
Business
For established companies running multiple crews.
$199/mo
- Unlimited customers
- Up to 10 team members
- 25,000 marketing emails / mo
- 100 GB photo storage
- Photos kept forever
- Priority support
- Migration help from your current system
Enterprise
For companies with more than 10 team members.
Custom
- Everything in Business
- Unlimited team members
- White-glove data migration
- Onboarding for office and crews
- Direct line to us
The math
A weekly service customer is worth roughly $2,400 to $3,600 a year. One new customer captured by your website covers PoolBase for the year. And a 300-pool route paying $600 a month for per-pool software covers PoolBase Pro six times over.
What's included
Every plan includes the whole product
Plans differ by size alone. Every capability is already yours; upgrade when your customer list or team grows.
- Website lead capture & hosted quote form
- Drip sequences: new-lead nurture & quote follow-up
- Instant new-lead alerts
- Email campaigns & direct-mail lists
- Sales pipeline & online quotes
- E-sign service agreements
- Customer CRM with full service history
- Scheduling, routes & one-click optimization
- Field app with time clock & offline-safe reports
- Water chemistry & chemical billing
- Work orders with job costing & margins
- Invoicing, card payments & autopay
- Customer portal with self-serve payments
- Timesheets, reports & an activity log
How does the free trial work?
Every new company gets 14 days with full access. Pick a plan and add a card when you decide to keep going, and your data stays yours the whole time.
Does every plan include everything?
Yes. Every plan includes the entire product, from the field app and time clock to reports and the customer portal. Plans differ only by size: customer count, team members, monthly marketing emails, and photo storage.
Are the marketing tools included?
Yes. Lead capture, follow-up sequences, email campaigns, and direct-mail lists come with every plan. Each tier has a monthly marketing-email allowance: 250 on Solo, 500 on Starter, 5,000 on Pro, 25,000 on Business.
What does Early Access mean?
Features marked Early Access (the visual sequence builder, text steps, missed-call text-back, review requests, and seasonal sequences) are launching this fall. They are visible in the product today so you can see exactly what is coming, and companies on a plan get each one first as it rolls out.
How does pricing work?
Plans are priced per company, with a team-member allowance per tier (1 on Solo, 2 on Starter, 5 on Pro, 10 on Business). One price covers the whole crew, and your bill stays the same as you hire until you outgrow your tier.
How does customer billing work?
However you bill: autopay with a card on file, monthly invoicing, or an invoice per visit, mixed per customer. You connect your own Stripe account from the Payments page and payouts go straight to your bank. Online payments cost Stripe's processing fees plus a 0.5% PoolBase fee.
Can I switch plans or cancel?
Anytime. Upgrades and downgrades apply to your existing subscription with prorated billing, and you can cancel from the billing page; access continues to the end of the paid period.
Can I import my existing customers?
Yes. The onboarding wizard imports customers from CSV (a template is provided), and on Business we will help migrate your data from your current system.
What if my company has more than 10 team members?
Book a demo and we will put together a plan for your size, including data migration and onboarding for your office staff and crews.