The pool CRM that fills your route. Then runs it.
Lead capture, AI-written follow-up, and automated sequences bring the work in. Routes, dosing, and autopay run the day. One subscription, one price, your whole company.
Full access from day one. Set up in an afternoon.
From first click to paid invoice, on autopilot.
Grow.
Every lead worked. Every quote answered.
- Lead capture on your website
- AI writes your texts and follow-ups
- Automated follow-up sequences
- Email campaigns & direct mail
- Quotes e-signed from a phone
- Review requests after great visits
Operate.
The whole route in one app.
- Route optimization in one tap
- Field app for your techs
- Dosing calculators & chemistry logs
- Pool reports sent every visit
- Customer pool portal
- Invoices collected by autopay
How it stacks up: vs Skimmer · vs Jobber · vs Pool Brain · vs Housecall Pro
Everything's in every plan.
One price. Whole company.
Every tech, every pool, every feature. Free for 14 days, cancel anytime.
Solo
For one-person companies running their own route.
$29/mo
- Up to 50 customers
- 1 user (just you)
- 250 marketing emails / mo
- 100 AI-written drafts / mo
Starter
For small operations getting organized.
$49/mo
- Up to 75 customers
- 2 team members
- 500 marketing emails / mo
- 300 AI-written drafts / mo
Pro
For growing crews that need more hands.
$99/mo
- Unlimited customers
- Up to 5 team members
- 5,000 marketing emails / mo
- 1,000 AI-written drafts / mo
Business
For established companies running multiple crews.
$199/mo
- Unlimited customers
- Up to 10 team members
- 25,000 marketing emails / mo
- 3,000 AI-written drafts / mo
More than 10 team members? Talk to us. Full details on the pricing page.
Built by a pool company.
PoolBase started as the in-house system of a working pool service business in New Jersey: the lead follow-up, the route day, the chemistry logs, all of it. We turned what actually books customers and keeps them into a product any pool company can run.
The storyQuestions
How is PoolBase different from Skimmer or Pool Brain?
PoolBase covers both halves of the job. It runs the route at full strength: scheduling, drive-ordered routes, chemistry and dosing, work orders, and billing. And it adds the growth layer built for pool service: lead capture, an AI assistant that writes your texts and follow-ups, automated sequences, quote e-sign, email campaigns, direct mail, and review requests. One subscription covers all of it.
How does the AI writing assistant work?
Next to every Text action and on the campaign composer there is Draft with AI. It writes the message from the customer's record: their pool, the last visit, the open quote, what they asked for. It uses only those facts and never sends anything. You read the draft, change a word if you want, and send it yourself.
Does PoolBase send texts for me?
No, on purpose. PoolBase writes the text and opens it in your own phone's messaging app with the number and message filled in, so it goes out from your number and the customer replies to you. No carrier registration, no per-message fees, and nothing texts your customers without you. Emails do send automatically: service reports, invoices, sequences, and campaigns.
Can I use PoolBase alongside my current route app?
Yes. Plenty of companies start by pointing their website's quote form at PoolBase and running leads, sequences, and quotes here while the route stays where it is. When you are ready to consolidate, scheduling, the field app, and billing are already in your plan.
What does Early Access mean?
Features marked Early Access (the visual sequence builder, review requests, and the cold-lead and seasonal sequences) are launching this fall. They are visible in the product today so you can see exactly what is coming, and companies on a plan get each one first as it rolls out. The AI writing assistant, email sequences, quote follow-ups, lead capture, campaigns, and the whole operations side are live now.
Are the marketing tools included?
Yes. Lead capture, follow-up sequences, email campaigns, and direct-mail lists come with every plan, with a monthly email allowance that grows by tier. One new customer from your website covers the subscription.
How does pricing work?
Plans are priced per company with a team allowance per tier. One price covers every tech, pool, and visit, and your bill stays the same as you hire until you outgrow your plan.
How does the free trial work?
Every new company gets 14 days with full access. Pick a plan and add a card when you decide to keep going, and your data stays yours either way.
Your next lead shouldn't wait until you're out of the water.
PoolBase follows up the same day and keeps at it for a week. Free for 14 days, cancel anytime and keep your data.